James (Jim)

FAST FACTS

BORN: January 24, 1943

NATIVE CITY: Jackson, Mississippi

EDUCATION: University of Mississippi, graduated 1965

HOBBIES: Skiing, reading

LITTLE KNOWN FACT: Plans to give away entire personal fortune before he dies, mostly to charities dedicated to housing and education in Mississippi.

James Love Barksdale offers living proof that all Silicon Valley entrepreneurs aren't cocky young upstarts faking their way to success. This consummate Southern gentleman, known for his folksy sayings and his Mississippi drawl, spent decades at the helm of established corporations before becoming president and CEO of Netscape in 1995.

Born and raised in Jackson, Mississippi, Barks dale acquired a strict work ethic from his banker father. One of six brothers, Barksdale vied regularly for the "Boy of the Week" award, a silver dollar his parents bestowed on the son who performed an outstanding good deed that week.

Barksdale distinguished himself as a leader early, when his eighth grade class elected him president. After graduating from the University of Mississippi in 1965, he married his college sweetheart, Sally, and went to work as a sales rep for IBM in Memphis. In 1980, he joined Federal Expressing Memphis, Tennessee, where he became chief information officer in 1979, and executive vice president and chief operating officer in 1983. Under his guidance, the company developed the first computer system capable of tracking millions of packages. In 1992, Barks dale left for a stint as president and COO of Macaw Cellular Communications, a wireless phone company which merged with AT&T Wireless in 1994. Barks dale served as CEO of AT&Tireless until 1995 when he joined Netscape in 1995.

At FedEx, McCaw, and AT&T, Barksdale demonstrated a talent for using innovative technologies to change the way companies and consumers did business. Netscape, offering the chance to develop and market a radically new technology, seemed like a logical next step.

At scrappy young Netscape, Barksdale shed his buttoned-down corporate image to win the devotion of the company's youthful staff, whom he motivated with silly cheers, homespun proverbs, and a strong sense of fair play. Here fused a salary during his first two years at Netscape because he felt the company wasn't performing up to par, but he walked away with $700 million when AOL bought the company in March 1999.

Now head of his own investment firm, The Barksdale Group, he continues to affect the future of the Internet by funding e-commerce ventures. Meanwhile, he's also improving the prospects of the Deep South, through extensive philanthropic efforts in his native state. In February 2000, Barksdale donated $100 million to fund literacy programs in Mississippi.

Recently, Barksdale was named co-chairman of the Internet Policy Institute (IPI), a government organization designed to educate elected officials about Internet technology. He is one of more than a dozen distinguished authors who will draft briefing papers on Internet policy issues ranging from privacy to Internet taxation. In December 2000, the papers will be compiled into a book - Briefing the President: What the Next President of the United States Needs to Know About the Internet and its Trans formative Impact on Society.

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